Comments on: Why Korean Tourism Campaigns Fail

By: Gomushin Girl

Gomushin Girl — Mon, 03 Nov 2008 04:02:14 +0000

but of course!

By: Roboseyo

Roboseyo — Sun, 02 Nov 2008 15:21:16 +0000

(imagine dr. evil voice from Austin Powers)

“an EEEVIL tour guide?”

By: Gomushin Girl

Gomushin Girl — Sun, 02 Nov 2008 14:00:34 +0000

I’m gonna drag him around to temples and explain in exquisite detail exactly how it is different from the other thousand some odd temples I’m going to force him to march around.

By: Roboseyo

Roboseyo — Fri, 31 Oct 2008 09:29:43 +0000

Why yes, Gomushin Girl, I think he DID just say, “If you’ve seen one temple you’ve seen them all.”

What are you going to do about it?

By: Gomushin Girl

Gomushin Girl — Wed, 29 Oct 2008 05:42:59 +0000

Did you just say, “if you’ve seen one temple you’ve seen them all”??? You’re not serious, are you?

By: Professor Chad Coe

Professor Chad Coe — Tue, 28 Oct 2008 07:09:10 +0000

Yes, yes, yes! I was at a tourism convention on Jeju Island when they showcased this attempt to make South Korea out to be what it of course isn’t. As a tourism professor at a private school that I taught at, I was glad that I attended this convention that had so many foreign visitors. They would come up to me and ask me the questions that they would not ask the South Korea representatives. Like, “How long would you stay in South Korea – Jeju Island”? I said only 3 days in Jeju, but maybe 4-5 in South Korea as a whole and just focus on one area. Because if you have seen one temple you have seen them all….. These people were in the Travel Industry so they got it and they had been over to Asia many times… Thanks again for writing some good truth. I love the vendors and never shop for cloths in the high priced stores. They just don’t seem to get that we can do any of that “High Spending” stuff anywhere and at nicer places where it is great weather all year around. One last thing. The people from Singapore would come over to Jeju Island to enjoy the simple freedoms like spitting on the street and the laid back mentality of the island people…….. Seoul is all about shopping, but not in a store!

By: ZenKimchi » Well, the Obviously Still aren’t Listening

ZenKimchi » Well, the Obviously Still aren’t Listening — Wed, 15 Oct 2008 08:35:18 +0000

[...] listening to what foreigners regularly tell them, here we go with another boneheaded campaign. According to Korea Beat, our favorite [...]

By: Tom Coyner and Others Explains Why Korean Tourism Campaigns Fail and Fail and Fail » The Hub of Sparkle!

Tue, 14 Oct 2008 17:57:20 +0000

[...] Coyner breaks down many things wrong with Korean country branding and comes to the same conclusion that I and many other foreigners do: Korean bureaucrats and ego-strapped senior people make up everything [...]

By: Korea Beat › Bae Yong-jun in New Ambassador Role

Korea Beat › Bae Yong-jun in New Ambassador Role — Tue, 14 Oct 2008 15:28:40 +0000

[...] as reported here. Somehow, I feel as though we have seen this all before. The Metropolitician certainly agrees. After being appointed the Ambassador for Korean Tourism, Korean wave star Bae Yong-jun said, ‘I [...]

By: 3gyupsal

3gyupsal — Mon, 13 Oct 2008 14:19:35 +0000

Okay, U of M and Detroit are just examples, these are both just places in Michigan. The incredible sports merchandizing of A: The Detroit Tigers (A team that usually sucks) and B: The University of Michigan athletics, but I’ll stretch that a bit further, Michigan has things that out of staters like to call directional schools i.e. eastern, northern, central, and western Michigan universities. I have seen Korean people in Korea wearing Central Michigan University sweatshirts. I will admit that I was a little drunk when I wrote last nights post, but my point lies more with the fact that Korea doesn’t really put its national stamp in big obnoxious hangeul on things that it sends overseas. And maybe it should. Despite the percieved problems with American beef, I’ll bet you anything that there are American flags that adorn the packaging that say things like, “Grown with pride, or USDA certified Angus.” But back to the sweatshirt and hat thing. It doesn’t matter which state’s school or which baseball team’s hat you are talking about, you are likely to see more people mindlessly wearing these things on the street in Korea than you would see people in America wearing fashion with any sort of Korean message on it in. If you see the word “Florida” printed on a Burgandy shirt, you may not associate that with any place or with the University of Florida, but at least the word is out there. Likewise, I have yet to meet anyone wearing a shirt that has “Gangwondo,” written on it in big letters or big Hangeul. So in the last post I chose Michigan, because I’m from there, and because Jeff Daniels appears in CNN ads extolling the virtues the Michigan alternative energy industry (I think they look a bit desperate) much in the same way that Korea puts their sparkling Korea ads on CNN. The difference between the places though, are that individual American cities, states, sports teams, bars, rock bands, and Hanna Montana, all get their names into other country’s markets, when Rain is left dangling at the end of a tourism comercial, without any explination as to who he is, saying that he sparkles like Korea.