Mass Studies, internationally renowned Korean architecture firm founded by Minsuk Cho in 2003, has designed the Korean Pavilion for the Shanghai Expo 2010. They also designed the grass covered (both inside and outside) Anne Demeulemeester store (2007) in Apgujeong and the notable Boutique Monaco Tower (2008) in Kangnam. The pavilion is located between the Japan Pavilion and Saudi Arabia Pavilion along the river. The design of the building is based on the Korean alphabet. Watch the animation to get a better idea.
“the exterior surfaces of the korean pavilion are clad in 2 types of pixels: han-geul pixels and art pixels. han-geul pixels are white panels with a relief of letters in four different sizes whose combination forms the majority of the exterior, mainly the peripheral surfaces. most of the non-peripheral surfaces are composed of art pixels, which are 45cm x 45cm aluminum panels created by a korean artist, ik-joong kang, who is renowned for creating massive art
walls out of small hand-painted tiles, either self-produced or by gathering from around the world (thus being another type of convergence). about 40,000 of these panels will texture the façade, contributing a bright palette of colors, hope, and unity throughout the korean pavilion. the surfaces will project different atmospheres during the day and night, with light and shadows creating different textures. sequential lighting is installed behind the hangeul pixels to highlight the individual letters on the exterior façade at night, further animating the pavilion as a sign (like a text message) on a larger scale.”
Read more here about the ‘Korean Pavilion’ at designboom.com
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